Google’s New NFT Game Advertising Policy: What It Means for the Crypto World

Google has recently made an announcement on an amendment to their advertising policy, which is one of the reasons why it has garnered so much attention in the cryptocurrency and gaming industries. Because of this move, which is scheduled to go into effect on September 15th, the platform will now be able to support the promotion of blockchain video games that make use of Non-Fungible Tokens (NFTs). However, as is the case with everything else in the realm of technology, there are nuances that one must be aware of.

NFT Games Have Been Granted the Go-Ahead

A notable nod to the increasing influence and acceptance of NFTs in the mainstream tech industry is provided by Google’s decision to approve the promotion of NFT-based blockchain video games. On one of the major online advertising platforms in the world, games that provide in-game objects as non-fictional transactions (NFTs), such as cosmetics, weaponry, and other virtual commodities, are now able to promote.

The Constraints That Are Currently in Effect

However, there are some closed doors as well. Google has established very specific parameters for what is and is not allowed. Restrictions will be placed on games that blur the lines between gaming and gambling, particularly those games that offer token staking incentives. To be more specific:

  • It won’t be possible for games to promote if they allow players to bet or stake NFTs in the goal of gaining real-world value or even more NFTs.
  • It is not possible to have social casino games that award players with non-fungible tokens.
  • It is against the rules for real money gambling games to purchase advertisements.
  • The restricted list also includes games that encourage users to stake or lock their cryptocurrency or non-fungible tokens in order to gain extra cryptocurrency over time.

Any game that contains what Google considers to be gambling features will be required to overcome the extra obstacle of acquiring a gambling license or certification through Google’s application procedure. This will be the case regardless of whether the gambling elements are real or virtual.

Why This Matters

This change in policy is more than just a collection of regulations; it is a reflection of Google’s shifting view on non-fungible tokens (NFTs) and blockchain technology. Google is establishing a new standard for how other tech companies may handle the rapidly expanding field of non-fungible token (NFT) gaming by drawing a distinction between games that employ NFTs to enhance gameplay and those that include gambling features.

By the beginning of July, Google had already prepared the groundwork for NFT integration by revising the policies governing its Google Play Store. The inclusion of non-fungible tokens (NFTs) in Android game development was granted the go-ahead provided that the creators avoided including any gambling-related content. The prohibition on selling NFT bundles through methods such as gacha or loot boxes added more weight to Google’s stance, which was at the same time conservative and progressive.

A Few Parting Thoughts

As the cryptocurrency, gaming, and non-fungible token (NFT) industries continue to converge and transform, it is essential for stakeholders to maintain a high level of awareness regarding the dynamics of the industry. The recent revision of Google’s policy is illustrative of the expanding role that NFTs are playing in the realm of technology, and it paves the way for exciting new advancements in this dynamic field.

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